NBA’s ‘The Association’ will follow the Brooklyn Nets through their debut season


Starting November 1st, NBA’s The Association (think Hardknocks for basketball) will follow the Brooklyn Nets as they try to bring a winning season to their new hometown. There is much anticipation for the Net’s debut season in Brooklyn partly due to Jay-Z’s excellent branding. Even though Jay-Z owns less than 1% of the organization, he is doing a fine job of building excitement for the season with his ongoing promotion and his creative efforts. This should be a pretty cool show. Check out the promo video below

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